Buy the Kids Name Labels Australia Loves. 100% Waterproof Name Stickers

A university project that became a passion and an obsession! That's how Bright Star Kids was born.

Twenty years ago, back in 2005, Susan took a leap of faith, leaving Ireland to start a new chapter in Australia with her Aussie boyfriend, Nigel.

While studying graphic design at the University of Wollongong, Susan started a university project that would completely change how families stay organised.

And with the help of Nigel and his label printer, that project became Bright Star Kids.

Susan and Nigel set up shop in the back shed of Nigel’s parents’ house, pouring their hearts into designing name labels that were cute, durable, and practical enough for busy families.

Little did they know, this small idea would grow into something families around the world rely on every day.

As parents themselves, Susan and Nigel know the challenge of keeping track of their child’s belongings.

That’s why they, along with their team of parents, test their products thoroughly on their own kids. With more than 20 kids between them, the team makes sure every product is tough enough to handle real-life messes—from dishwashers to playgrounds and everything in between!

Today, Bright Star Kids has grown beyond that little shed to help families in Australia, the USA, and beyond. 

Susan and Nigel’s mission has stayed the same: to make high-quality, long-lasting labels and school supplies that keep up with the most energetic kids and the busiest parents.

Over the years, they’ve connected with hundreds of thousands of families who rely on Bright Star Kids to make life a little easier and keep those beloved belongings from going missing.

Susan and Nigel are endlessly grateful to every family who’s joined them on this journey.

They can’t wait to keep growing, innovating, and helping families stay organised—one label at a time.